Thursday, 1 March 2012

Sony Advert - Colour Explosion

http://www.youtube.com/watch?v=aljJcgDIYeI

Amazing Sony advert created using cans of paint and explosives. All about colour

http://obviousmag.org/en/archives/2007/12/sony_bravia_a_colour_explosion.html

'With the sound of La Gazza Ladra, by Rossini on the background, we witness the complete overhaul of a block of sombre buildings in an impressive spectacle of vibrant colours. The metamorphosis is lead by thousands of gallons of paint, that literally explode like fireworks. No, it isn't an artistic performance, it's just the commercial for Sony Bravia's new television screen.

Actually the human and technical resources used in this mega-project were impressive: 70 000 litres (18 500 US gallons) of paint, more than 7 000 bombs of assorted kinds (mortars included), 358 metres (1175 feet) of solder, 330 metres (1080 feet) of steel tubes and 57 km of copper strings.'

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